For more than a century, the American Cancer Society has been on the forefront of cancer research and treatment. The organization relies on support generated community organizations, including the National Association of Basketball Coaches (NABC), which teamed up with the American Cancer Society to form the Coaches vs. Cancer program.
In the Coaches vs. Cancer program, basketball coaches from across the United States use their personal experiences and leadership positions to raise awareness of cancer and encourage a healthy lifestyle. In addition to their awareness efforts, coaches can participate in advocacy programs for individuals with cancer and organize fundraisers to support ongoing research. As a local or national spokesperson with the Coaches vs. Cancer program, coaches can educate community members about the many resources and services provided by the American Cancer Society.